Index

A selection of projects carried out over the last 20 years in a variety of fields.

back to the Recent Work
Positioning culture as a necessity
Arrêt 59 presents dynamic, high-quality programming with a strong societal commitment, striving to provide access to culture in a region where it is not always a given. For over a decade, I have designed the visual identity for each season, creating graphic systems that evolve while remaining recognisable.

Arrêt 59 — Cultural season 25-26

Brand identity
Projet
Legacies of a creator from Ath
A man with multiple talents

René Sansen — Exhibition

Communication design
Projet
Converting a former recycling facility into a tourist welcome site
The City of Ath converted a former recycling facility into a motorhome parking area, a challenge in itself given that the site's original purpose was the opposite of a tourist welcome point.

Motorhome area — City of Ath

Spatial design
Projet
Making a complex offering legible
CFIP trains and supports organisations — management, communication, workplace wellbeing. I led the redesign of the brand identity and training brochure to translate the centre's human-centred approach and make the diversity of the offering legible.

CFIP

Brand identity
Projet
Redesign of a photography portfolio — editorial and minimal
Stefanie J. Steindl is a professional photographer based in Vienna, working since 2006 across fashion, reportage and editorial photography.

Stefanie J. Steindl

Web design
A brand identity that plays with dissonance
Myum! transforms local, unsold or off-grade vegetables into lacto-fermented condiments. An eco-responsible approach that turns the atypical into distinctive flavours.

Myum!

Brand identity
Projet
Making swimming pools accessible through do-it-yourself
Swimit sells equipment and DIY pool kits, supporting clients in building their custom project. I designed a brand identity that positions self-build as a joyful, creative experience, not just an economic choice.

Swimit.eu

Brand identity
Projet
Making the ambition for outreach visible
For over a decade, I have supported ULiège in designing its institutional materials — strengthening perception, facilitating engagement, supporting its ambition for outreach.

Université de Liège

Editorial design
Projet
Stand out in a stream of beauty and surprises
For the Unforget gallery's participation in PAD Design, a major design event, I designed catalogs that allowed it to stand out and strengthen its visibility among an international audience while enhancing its brand image.

Unforget — PAD Paris & London

Editorial design
Projet
Memory and imagination of the Mortard neighborhood
Over three years, Julien Staudt gathered the voices of Mortard residents, a working-class neighborhood of tower blocks and social housing, to write a collection of tales — I conceived the book that brings memory and imagination into dialogue.

Récit'Cité — Julien Staudt

Book design
Projet
Cultural season program
Le Journal

Arrêt 59 — Journal 14

Editorial design
Projet
The event that turns Péruwelz upside down
For nearly 4 months, the city of Péruwelz (Belgium) metamorphosed into a life-size museum: transformed by artists, it became a playground, an open-air museum, a game of hide-and-seek or even a giant “search and find”.

L'échappée

Brand identity
Projet
ULiège's commitment to society and future generations
The Museum and Cultural Center brings together museum spaces, scientific collections and knowledge mediation structures from the University of Liège.

ULiège museum and cultural center

Brand identity
Projet
Contemporary architectural jewelry
Sabrina Guerrera creates contemporary silver jewelry, unique pieces combining formal minimalism and assertive character. The challenge was to build a commercial presence for pieces that go beyond seduction.

Sabrina Guerrera

Brand identity
Projet
Granite pool tops
Côté Jardin offers natural stone building elements in various shapes and colors for Quebec.

Côté Jardin

Brand identity
Projet
Product photography for Locasix
Photographic shoot of Locasix's sanitary and accommodation modular buildings, interior and exterior, for communication materials, the website and product sheets.

Locasix — Modular buildings shoot

Photography
Projet
Objects only come to life if they are in circulation
Unforget is an online gallery specializing in 20th century decorative arts.

Unforget

Brand identity
Projet

Wapi2040 term report

Communication design
Archive
The community of inspiration on people at work
The magazine for the community of human resources managers, independent, inspiring and inclusive in French-speaking Belgium.

Htag

Editorial design
Projet
Porsche Boxster GTS, carmine red
Boxster GTS in a saturated carmine red, all the way to the roll bars, captured under a blazing light that carries the spirit of a road trip.

Porsche Boxster GTS — Dherte Motor Sport

Photography
Projet
Each project is a conversation.
It starts here.
View recent work
Home
Pascal Liénard
Art direction, creative consulting
Services
Brand identity
Editorial design
Book design
Communication design
Web design
Photography
Strategic support
info@pascallienard.com
+32 474 803 471
Planche, 28
B-7880 Flobecq
LinkedIn
Behance
Instagram
Photography
Proudly designed in Wallonia Picardy
Legal notice and privacy
© Pascal Liénard, 2026
Français
English